Madeline Ludwig
Bio
I’m Madeline Ludwig—an emerging leader with a global mindset, blending data-driven strategy with human-centered storytelling. With both a Master’s of Science in Business Analytics and a Bachelor’s in International Business earned through Elon University’s selective 3+1 Dual Degree Program, I bring an analytical edge shaped by curiosity, empathy, and international perspective.
My professional journey spans digital strategy, consumer insights, and brand storytelling—each opportunity underscored by a desire to elevate not just performance, but people. From developing AI-powered marketing campaigns and data visualizations to translating client goals into actionable dashboards, I thrive at the intersection of elegance and impact. My experiences with brands like Disney and EmpowerLocal have deepened my ability to connect across teams and deliver high-quality work under pressure—always with intentionality and warmth.
But it’s my travels that have shaped me most. In places like India, Kenya, South Korea, and Spain, I found vibrant hospitality, humility, and the reminder that listening with openness can be just as powerful as leading with conviction. I carry those lessons into every room I walk into—whether I’m collaborating with cross-functional teams, managing high-profile relationships, or translating complexity into clarity through data.
At my core, I’m passionate about creating meaningful influence—especially in industries where voices carry weight. I want my work to inspire a generation of empathetic, empowered leaders and challenge what corporate culture can look like when authenticity leads the way.
Let’s connect—and create something lasting.
Resume
EDUCATION
ELON UNIVERSITY | Martha and Spencer Love School of Business | ELON, NC GPA: 3.9
Master of Science in Business Analytics May 2025
Bachelor of Science in Business Administration, Major: International Business | Minor: Asian Studies May 2025
- Selected for exclusive 3+1 Accelerated Dual Degree Business Program, earning both a BSBA and MSBA in just 4 years
- Awarded Presidential Scholarship & Recognized on Presidents List
- Sigma Iota Epsilon – Theta Epsilon Chapter: Recognized for academic excellence and leadership in business studies
Semester at Sea Study Abroad Program Spring 2023
- Actively engaged in cultures across 14 countries while balancing a full course load
WORK EXPERIENCE
Graduate Analytics Practicum Lead | Martha and Spencer Love School of Business | Elon, NC August 2024 – Present
Sustainable Tourism and Emerging Technology in the Cruise Industry
- Led a cross-functional analytics initiative, delivering strategic recommendations to influence high-level decision-making
- Designed scalable data processes and tools to enhance operational efficiency, ensuring accuracy and reliability in analysis
- Applied advanced statistical models and machine learning techniques to generate critical insights and inform strategic planning
Digital Marketing Strategist | EmpowerLocal | Franklin, TN May 2022 – Present
- Earned fast-tracked promotion due to exceptional performance and to support key projects while completing academic studies
- Cultivated high-profile partnerships with 25+ content creators, enhancing digital presence and brand reach
- Engineered precision-targeted marketing strategies using Microsoft Excel and AI-driven analytics, optimizing client engagement
- Generated actionable insights from large data sets using Supermetrics, Google Analytics, and SQL to drive strategic business decisions and optimize campaign targeting
- Utilized Generative AI and Word Press to streamline client specific content creation, reducing production time by 30%
- Translated promotional materials into Spanish, broadening market accessibility
- Conducted thorough audits of client directories, identifying areas for optimization and ensuring accurate client information
- Created client analytic dashboards in Tableau and Looker to track campaign KPIs, providing real-time insights for decision-making
Disney College Program Intern | The Walt Disney Company | Lake Buena Vista, FL June 2023 – January 2024
- Recognized with 40+ Cast Compliments from guests and co-workers for delivering premier guest experiences
- Executed seamless operational processes in a high-stakes environment, ensuring elite-level service and operational excellence
- Maintained reputation and high standards of a world-renowned corporation
LEADERSHIP EXPERIENCE
Academic Advising Student Assistant | Elon University Office of Academic Advising May 2024 – Present
- Optimized data and reporting systems for 1,700+ students, improving cross-functional alignment and operational efficiency
- Delivered support and guidance to students and families, ensuring accurate and timely information distribution
- Mentored and trained team members, improving knowledge sharing and efficiency in cross-functional initiatives
- Handled 100+ unique student cases weekly, focusing on providing personalized and empathetic assistance
New Student Programs Team Lead | Elon University New Student Programs August 2022 – September 2024
- Developed strategic initiatives and operational processes to enhance student engagement and institutional efficiency
- Coordinated with multiple university departments to ensure seamless program delivery and support for new students
- Facilitated a smooth transition into university life through mentorship and cultural integration
SKILLS
Certifications/Professional Certificates: Microsoft Excel 2016 Specialist | OpenEDG Python Institute: Programming with Python | Career Essentials in Generative AI by Microsoft and LinkedIn | Tableau Specialist (Elon University) | Microsoft Project 2019 Specialist | LinkedIn Learning DEI Awareness | LinkedIn Learning Essentials Business Communication Skills
Technical: Machine Learning, Python, Tableau, Microsoft Office Suite, Salesforce, Rapid Miner, SQL, Power BI, IBM Cognos
Languages: Spanish (Fluent), Mandarin Chinese (Intermediate), Italian (Intermediate)
Portfolio
March Madness Bracket – Python
In this project, I developed a predictive model to forecast NCAA March Madness Final 8 outcomes using Python and machine learning techniques. Leveraging logistic regression and standardized statistical features such as win-loss percentage, shooting efficiency,...
Digital Basics Scorecard – Tableau
This interactive Tableau dashboard provides a comprehensive evaluation of digital marketing performance across four critical pillars: Major Directories, Website & SEO, Social Media, Email & SMS, and Reviews & Reputation. The scorecard calculates a current...
Airbnb Performance Dashboard – Tableau
This dynamic Tableau dashboard provides a data-driven overview of Airbnb performance in San Francisco, integrating key metrics such as average price, number of reviews, review score, and Superhost ratio across 6,500+ listings. I visualized trends over time, including...