Madeline Ludwig

About Me

Hi, I’m Madeline Ludwig—an emerging leader and strategist, blending data-driven strategy with human-centered storytelling. With a Master’s of Science in Business Analytics and a Bachelor’s of Science in International Business from Elon University’s 3+1 Dual Degree Program, I bring a curious and empathetic lens to every project.

From AI-powered marketing to interactive dashboards, my work spans digital strategy, brand storytelling, and consumer insights—all rooted in a drive to elevate both performance and people. I’ve collaborated with brands like Disney and EmpowerLocal, delivering high-impact work under pressure with warmth and intentionality.

My travels—from India to South Korea to Spain—taught me the power of listening and the strength of cross-cultural connection. I bring those lessons into every room, turning complexity into clarity and forging meaningful influence in every space I enter.

Let’s connect—and create something lasting.

About Me

Hi, I’m Madeline Ludwig—an emerging leader and strategist, blending data-driven strategy with human-centered storytelling. With a Master’s of Science in Business Analytics and a Bachelor’s of Science in International Business from Elon University’s 3+1 Dual Degree Program, I bring a curious and empathetic lens to every project.

From AI-powered marketing to interactive dashboards, my work spans digital strategy, brand storytelling, and consumer insights—all rooted in a drive to elevate both performance and people. I’ve collaborated with brands like Disney and EmpowerLocal, delivering high-impact work under pressure with warmth and intentionality.

My travels—from India to South Korea to Spain—taught me the power of listening and the strength of cross-cultural connection. I bring those lessons into every room, turning complexity into clarity and forging meaningful influence in every space I enter.

Let’s connect—and create something lasting.

Resume

    

EDUCATION

ELON UNIVERSITY | Martha and Spencer Love School of Business | ELON, NC                                                                                  GPA: 3.9  

Master of Science in Business Analytics                                                                                                                                                                                    May 2025

Bachelor of Science in Business Administration, Major: International Business | Minor: Asian Studies                                                                   May 2025

  • Selected for prestigious 3+1 Accelerated Dual Degree Business Program, earning both a BSBA and MSBA in just 4 years
  • Awarded Presidential Scholarship & Recognized on Presidents List
  • Sigma Iota Epsilon – Theta Epsilon Chapter: Recognized for academic excellence and leadership in business studies

Semester at Sea Study Abroad Program                                                                                                                                                                                Spring 2023

  • Actively engaged in cultures across 14 countries while balancing a full course load

WORK EXPERIENCE

Graduate Analytics Practicum Lead | Martha and Spencer Love School of Business | Elon, NC                            August 2024 – Present

Sustainable Tourism and Emerging Technology in the Cruise Industry

  • Led a cross-functional analytics initiative, delivering strategic recommendations to influence high-level decision-making
  • Designed scalable data processes and tools to enhance operational efficiency, ensuring accuracy and reliability in analysis
  • Applied advanced statistical models and machine learning techniques to generate critical insights and inform strategic planning

Digital Marketing Strategist | EmpowerLocal | Franklin, TN                                                                                                    May 2022 – Present

  • Earned fast-tracked promotion due to exceptional performance and to support key projects while completing academic studies
  • Cultivated high-profile partnerships with 25+ content creators, enhancing digital presence and brand reach
  • Engineered precision-targeted marketing strategies using Microsoft Excel and AI-driven analytics, optimizing client engagement
  • Generated actionable insights from large data sets using Supermetrics and Google Analytics to drive strategic business decisions and optimize campaign targeting
  • Utilized Generative AI and Word Press to streamline client specific content creation, reducing production time by 30%
  • Translated promotional materials into Spanish, broadening market accessibility
  • Conducted thorough audits of client directories, identifying areas for optimization and ensuring accurate client information
  • Created client analytic dashboards in Tableau and Looker to track campaign KPIs, providing real-time insights for decision-making

Disney College Program Intern | The Walt Disney Company | Lake Buena Vista, FL                                        June 2023 – January 2024

  • Recognized with 40+ Cast Compliments from guests and co-workers for delivering premier guest experiences
  • Executed seamless operational processes in a high-stakes environment, ensuring elite-level service and operational excellence
  • Maintained reputation and high standards of a world-renowned corporation

LEADERSHIP EXPERIENCE

Academic Advising Student Assistant | Elon University Office of Academic Advising                                                May 2024 – Present

  • Optimized data and reporting systems for 1,700+ students, improving cross-functional alignment and operational efficiency
  • Delivered support and guidance to students and families, ensuring accurate and timely information distribution
  • Mentored and trained team members, improving knowledge sharing and efficiency in cross-functional initiatives
  • Handled 100+ unique student cases weekly, focusing on providing personalized and empathetic assistance

New Student Programs Team Lead | Elon University New Student Programs                                       August 2022 – September 2024

  • Developed strategic initiatives and operational processes to enhance student engagement and institutional efficiency
  • Coordinated with multiple university departments to ensure seamless program delivery and support for new students
  • Facilitated a smooth transition into university life through mentorship and cultural integration

SKILLS

Certifications/Professional Certificates: Microsoft Excel 2016 Specialist | OpenEDG Python Institute: Programming with Python | Career Essentials in Generative AI by Microsoft and LinkedIn | Tableau Specialist (Elon University) | Microsoft Project 2019 Specialist | LinkedIn Learning DEI Awareness | LinkedIn Learning Essentials Business Communication Skills

Technical: Machine Learning, Data Storytelling, Python, Tableau, MS Office Suite, Salesforce, AI Studio, SQL, Power BI, IBM Cognos, MongoDB

Languages: Spanish (Fluent), Mandarin Chinese (Intermediate), Italian (Intermediate)

Resume

EDUCATION

ELON UNIVERSITY | Martha and Spencer Love School of Business | ELON, NC                                                                                  GPA: 3.9  

Master of Science in Business Analytics                                                                                                                                                                                    May 2025

Bachelor of Science in Business Administration, Major: International Business | Minor: Asian Studies                                                                   May 2025

  • Selected for prestigious 3+1 Accelerated Dual Degree Business Program, earning both a BSBA and MSBA in just 4 years
  • Awarded Presidential Scholarship & Recognized on Presidents List
  • Sigma Iota Epsilon – Theta Epsilon Chapter: Recognized for academic excellence and leadership in business studies

Semester at Sea Study Abroad Program                                                                                                                                                                                Spring 2023

  • Actively engaged in cultures across 14 countries while balancing a full course load

WORK EXPERIENCE

Graduate Analytics Practicum Lead | Martha and Spencer Love School of Business | Elon, NC                            August 2024 – Present

Sustainable Tourism and Emerging Technology in the Cruise Industry

  • Led a cross-functional analytics initiative, delivering strategic recommendations to influence high-level decision-making
  • Designed scalable data processes and tools to enhance operational efficiency, ensuring accuracy and reliability in analysis
  • Applied advanced statistical models and machine learning techniques to generate critical insights and inform strategic planning

Digital Marketing Strategist | EmpowerLocal | Franklin, TN                                                                                                    May 2022 – Present

  • Earned fast-tracked promotion due to exceptional performance and to support key projects while completing academic studies
  • Cultivated high-profile partnerships with 25+ content creators, enhancing digital presence and brand reach
  • Engineered precision-targeted marketing strategies using Microsoft Excel and AI-driven analytics, optimizing client engagement
  • Generated actionable insights from large data sets using Supermetrics and Google Analytics to drive strategic business decisions and optimize campaign targeting
  • Utilized Generative AI and Word Press to streamline client specific content creation, reducing production time by 30%
  • Translated promotional materials into Spanish, broadening market accessibility
  • Conducted thorough audits of client directories, identifying areas for optimization and ensuring accurate client information
  • Created client analytic dashboards in Tableau and Looker to track campaign KPIs, providing real-time insights for decision-making

Disney College Program Intern | The Walt Disney Company | Lake Buena Vista, FL                                        June 2023 – January 2024

  • Recognized with 40+ Cast Compliments from guests and co-workers for delivering premier guest experiences
  • Executed seamless operational processes in a high-stakes environment, ensuring elite-level service and operational excellence
  • Maintained reputation and high standards of a world-renowned corporation

LEADERSHIP EXPERIENCE

Academic Advising Student Assistant | Elon University Office of Academic Advising                                                May 2024 – Present

  • Optimized data and reporting systems for 1,700+ students, improving cross-functional alignment and operational efficiency
  • Delivered support and guidance to students and families, ensuring accurate and timely information distribution
  • Mentored and trained team members, improving knowledge sharing and efficiency in cross-functional initiatives
  • Handled 100+ unique student cases weekly, focusing on providing personalized and empathetic assistance

New Student Programs Team Lead | Elon University New Student Programs                                       August 2022 – September 2024

  • Developed strategic initiatives and operational processes to enhance student engagement and institutional efficiency
  • Coordinated with multiple university departments to ensure seamless program delivery and support for new students
  • Facilitated a smooth transition into university life through mentorship and cultural integration

SKILLS

Certifications/Professional Certificates: Microsoft Excel 2016 Specialist | OpenEDG Python Institute: Programming with Python | Career Essentials in Generative AI by Microsoft and LinkedIn | Tableau Specialist (Elon University) | Microsoft Project 2019 Specialist | LinkedIn Learning DEI Awareness | LinkedIn Learning Essentials Business Communication Skills

Technical: Machine Learning, Data Storytelling, Python, Tableau, MS Office Suite, Salesforce, AI Studio, SQL, Power BI, IBM Cognos, MongoDB

Languages: Spanish (Fluent), Mandarin Chinese (Intermediate), Italian (Intermediate)

Portfolio

Measuring Statistical Balance in Pro Basketball – Python

Measuring Statistical Balance in Pro Basketball – Python

To view the project on GitHub, click here.   One of my favorite things about working with data is how it can challenge assumptions—and this project did exactly that. I set out to explore whether WNBA teams exhibit more statistical balance than NBA teams, using...

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Predicting Satisfaction Using Neural Networks – AI Studio

Predicting Satisfaction Using Neural Networks – AI Studio

As part of my graduate analytics coursework, I developed a Neural Network model using AI Studio (formerly RapidMiner) to predict airline customer satisfaction based on behavioral and service-level data. This project helped me explore how machine learning can be used...

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March Madness 2025: Elite 8 Predictions – Python

March Madness 2025: Elite 8 Predictions – Python

To view the project on GitHub, click here.    Using logistic regression modeling in Python, I built a simulation to predict which NCAA basketball teams would advance from the Sweet 16 to the Elite 8 in the 2025 March Madness tournament. But this wasn’t just about...

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Contact Me!

Phone

(615) 689-7259

Email

madelineludwig13@gmail.com