Madeline Ludwig
About Me
Hi, I’m Madeline Ludwig—an emerging leader and strategist, blending data-driven strategy with human-centered storytelling. With a Master’s of Science in Business Analytics and a Bachelor’s of Science in International Business from Elon University’s 3+1 Dual Degree Program, I bring a curious and empathetic lens to every project.
From AI-powered marketing to interactive dashboards, my work spans digital strategy, brand storytelling, and consumer insights—all rooted in a drive to elevate both performance and people. I’ve collaborated with brands like Disney and EmpowerLocal, delivering high-impact work under pressure with warmth and intentionality.
My travels—from India to South Korea to Spain—taught me the power of listening and the strength of cross-cultural connection. I bring those lessons into every room, turning complexity into clarity and forging meaningful influence in every space I enter.
Let’s connect—and create something lasting.
About Me
Hi, I’m Madeline Ludwig—an emerging leader and strategist, blending data-driven strategy with human-centered storytelling. With a Master’s of Science in Business Analytics and a Bachelor’s of Science in International Business from Elon University’s 3+1 Dual Degree Program, I bring a curious and empathetic lens to every project.
From AI-powered marketing to interactive dashboards, my work spans digital strategy, brand storytelling, and consumer insights—all rooted in a drive to elevate both performance and people. I’ve collaborated with brands like Disney and EmpowerLocal, delivering high-impact work under pressure with warmth and intentionality.
My travels—from India to South Korea to Spain—taught me the power of listening and the strength of cross-cultural connection. I bring those lessons into every room, turning complexity into clarity and forging meaningful influence in every space I enter.
Let’s connect—and create something lasting.
Resume
EDUCATION
ELON UNIVERSITY | Martha and Spencer Love School of Business | ELON, NC GPA: 3.9
Master of Science in Business Analytics May 2025
Bachelor of Science in Business Administration, Major: International Business | Minor: Asian Studies May 2025
- Selected for prestigious 3+1 Accelerated Dual Degree Business Program, earning both a BSBA and MSBA in just 4 years
- Awarded Presidential Scholarship & Recognized on Presidents List
- Sigma Iota Epsilon – Theta Epsilon Chapter: Recognized for academic excellence and leadership in business studies
Semester at Sea Study Abroad Program Spring 2023
- Immersed in 14 cultures while balancing a full academic course load, enhancing global knowledge and business acumen
WORK EXPERIENCE
Graduate Analytics Practicum Lead | Martha and Spencer Love School of Business | Elon, NC August 2024 – Present
Sustainable Tourism and Emerging Technology in the Cruise Industry
- Led a cross-functional analytics initiative, delivering strategic recommendations to influence high-level decision-making
- Designed advanced ML models, including a BERT-based sentiment analysis classifier for unstructured customer feedback data
- Applied natural language processing (NLP) techniques in Python and DataRobot to extract key insights and trends from cruise passenger reviews, enhancing customer segmentation and churn prediction strategies
Digital Marketing Strategist | EmpowerLocal | Franklin, TN May 2022 – Present
- Earned fast-tracked promotion due to exceptional performance and to support key projects while completing academic studies
- Cultivated high-profile partnerships with 25+ content creators, enhancing digital presence and brand reach
- Engineered precision-targeted marketing strategies using Microsoft Excel and AI-driven analytics, optimizing client engagement
- Generated actionable insights from large data sets using Supermetrics and Google Analytics to drive strategic business decisions and optimize campaign targeting
- Utilized Generative AI and Word Press to streamline client specific content creation, reducing production time by 30%
- Translated promotional materials into Spanish, broadening market accessibility
- Conducted thorough audits of client directories, identifying areas for optimization and ensuring accurate client information
- Created client analytic dashboards in Tableau and Looker to track campaign KPIs, providing real-time insights for decision-making
Disney College Program Intern | The Walt Disney Company | Lake Buena Vista, FL June 2023 – January 2024
- Recognized with 40+ Cast Compliments from guests and co-workers for delivering premier guest experiences
- Executed seamless operational processes in a high-stakes environment, ensuring elite-level service and operational excellence
- Maintained reputation and high standards of a world-renowned corporation
LEADERSHIP EXPERIENCE
Academic Advising Student Assistant | Elon University Office of Academic Advising May 2024 – Present
- Optimized data and reporting systems for 1,700+ students, improving cross-functional alignment and operational efficiency
- Delivered support and guidance to students and families, ensuring accurate and timely information distribution
- Mentored and trained team members, improving knowledge sharing and efficiency in cross-functional initiatives
- Handled 100+ unique student cases weekly, focusing on providing personalized and empathetic assistance
New Student Programs Team Lead | Elon University New Student Programs August 2022 – September 2024
- Developed strategic initiatives and operational processes to enhance student engagement and institutional efficiency
- Coordinated with multiple university departments to ensure seamless program delivery and support for new students
- Facilitated a smooth transition into university life through mentorship and cultural integration
SKILLS
Certifications/Professional Certificates: Microsoft Excel 2016 Specialist | OpenEDG Python Institute: Programming with Python | Career Essentials in Generative AI by Microsoft and LinkedIn | Tableau Specialist (Elon University) | Microsoft Project 2019 Specialist | LinkedIn Learning DEI Awareness | LinkedIn Learning Essentials Business Communication Skills
Technical: Machine Learning, Data Storytelling, Python, Tableau, MS Office Suite, Salesforce, AI Studio, SQL, Power BI, IBM Cognos, MongoDB
Languages: Spanish (Fluent), Mandarin Chinese (Intermediate), Italian (Intermediate)
Resume
EDUCATION
ELON UNIVERSITY | Martha and Spencer Love School of Business | ELON, NC GPA: 3.9
Master of Science in Business Analytics May 2025
Bachelor of Science in Business Administration, Major: International Business | Minor: Asian Studies May 2025
- Selected for prestigious 3+1 Accelerated Dual Degree Business Program, earning both a BSBA and MSBA in just 4 years
- Awarded Presidential Scholarship & Recognized on Presidents List
- Sigma Iota Epsilon – Theta Epsilon Chapter: Recognized for academic excellence and leadership in business studies
Semester at Sea Study Abroad Program Spring 2023
- Immersed in 14 cultures while balancing a full academic course load, enhancing global knowledge and business acumen
WORK EXPERIENCE
Graduate Analytics Practicum Lead | Martha and Spencer Love School of Business | Elon, NC August 2024 – Present
Sustainable Tourism and Emerging Technology in the Cruise Industry
- Led a cross-functional analytics initiative, delivering strategic recommendations to influence high-level decision-making
- Designed advanced ML models, including a BERT-based sentiment analysis classifier for unstructured customer feedback data
- Applied natural language processing (NLP) techniques in Python and DataRobot to extract key insights and trends from cruise passenger reviews, enhancing customer segmentation and churn prediction strategies
Digital Marketing Strategist | EmpowerLocal | Franklin, TN May 2022 – Present
- Earned fast-tracked promotion due to exceptional performance and to support key projects while completing academic studies
- Cultivated high-profile partnerships with 25+ content creators, enhancing digital presence and brand reach
- Engineered precision-targeted marketing strategies using Microsoft Excel and AI-driven analytics, optimizing client engagement
- Generated actionable insights from large data sets using Supermetrics and Google Analytics to drive strategic business decisions and optimize campaign targeting
- Utilized Generative AI and Word Press to streamline client specific content creation, reducing production time by 30%
- Translated promotional materials into Spanish, broadening market accessibility
- Conducted thorough audits of client directories, identifying areas for optimization and ensuring accurate client information
- Created client analytic dashboards in Tableau and Looker to track campaign KPIs, providing real-time insights for decision-making
Disney College Program Intern | The Walt Disney Company | Lake Buena Vista, FL June 2023 – January 2024
- Recognized with 40+ Cast Compliments from guests and co-workers for delivering premier guest experiences
- Executed seamless operational processes in a high-stakes environment, ensuring elite-level service and operational excellence
- Maintained reputation and high standards of a world-renowned corporation
LEADERSHIP EXPERIENCE
Academic Advising Student Assistant | Elon University Office of Academic Advising May 2024 – Present
- Optimized data and reporting systems for 1,700+ students, improving cross-functional alignment and operational efficiency
- Delivered support and guidance to students and families, ensuring accurate and timely information distribution
- Mentored and trained team members, improving knowledge sharing and efficiency in cross-functional initiatives
- Handled 100+ unique student cases weekly, focusing on providing personalized and empathetic assistance
New Student Programs Team Lead | Elon University New Student Programs August 2022 – September 2024
- Developed strategic initiatives and operational processes to enhance student engagement and institutional efficiency
- Coordinated with multiple university departments to ensure seamless program delivery and support for new students
- Facilitated a smooth transition into university life through mentorship and cultural integration
SKILLS
Certifications/Professional Certificates: Microsoft Excel 2016 Specialist | OpenEDG Python Institute: Programming with Python | Career Essentials in Generative AI by Microsoft and LinkedIn | Tableau Specialist (Elon University) | Microsoft Project 2019 Specialist | LinkedIn Learning DEI Awareness | LinkedIn Learning Essentials Business Communication Skills
Technical: Machine Learning, Data Storytelling, Python, Tableau, MS Office Suite, Salesforce, AI Studio, SQL, Power BI, IBM Cognos, MongoDB
Languages: Spanish (Fluent), Mandarin Chinese (Intermediate), Italian (Intermediate)
Portfolio
Measuring Statistical Balance in Pro Basketball – Python
To view the project on GitHub, click here. One of my favorite things about working with data is how it can challenge assumptions—and this project did exactly that. I set out to explore whether WNBA teams exhibit more statistical balance than NBA teams, using...
Predicting Satisfaction Using Neural Networks – AI Studio
As part of my graduate analytics coursework, I developed a Neural Network model using AI Studio (formerly RapidMiner) to predict airline customer satisfaction based on behavioral and service-level data. This project helped me explore how machine learning can be used...
March Madness 2025: Elite 8 Predictions – Python
To view the project on GitHub, click here. Using logistic regression modeling in Python, I built a simulation to predict which NCAA basketball teams would advance from the Sweet 16 to the Elite 8 in the 2025 March Madness tournament. But this wasn’t just about...
Contact Me!
Phone
(615) 689-7259
madelineludwig13@gmail.com