Madeline Ludwig
About Me
Hi, I’m Madeline Ludwig—an emerging leader and strategist, blending data-driven strategy with human-centered storytelling. With a Master’s of Science in Business Analytics and a Bachelor’s of Science in International Business from Elon University’s 3+1 Dual Degree Program, I bring a curious and empathetic lens to every project.
From AI-powered marketing to interactive dashboards, my work spans digital strategy, brand storytelling, and consumer insights—all rooted in a drive to elevate both performance and people. I’ve collaborated with brands like Disney and EmpowerLocal, delivering high-impact work under pressure with warmth and intentionality.
My travels—from India to South Korea to Spain—taught me the power of listening and the strength of cross-cultural connection. I bring those lessons into every room, turning complexity into clarity and forging meaningful influence in every space I enter.
Let’s connect—and create something lasting.
About Me
Hi, I’m Madeline Ludwig—an emerging leader and strategist, blending data-driven strategy with human-centered storytelling. With a Master’s of Science in Business Analytics and a Bachelor’s of Science in International Business from Elon University’s 3+1 Dual Degree Program, I bring a curious and empathetic lens to every project.
From AI-powered marketing to interactive dashboards, my work spans digital strategy, brand storytelling, and consumer insights—all rooted in a drive to elevate both performance and people. I’ve collaborated with brands like Disney and EmpowerLocal, delivering high-impact work under pressure with warmth and intentionality.
My travels—from India to South Korea to Spain—taught me the power of listening and the strength of cross-cultural connection. I bring those lessons into every room, turning complexity into clarity and forging meaningful influence in every space I enter.
Let’s connect—and create something lasting.
Resume
RR
EDUCATION
ELON UNIVERSITY | Martha and Spencer Love School of Business | ELON, NC
Master of Science in Business Analytics May 2025
Bachelor of Science in Business Administration, Major: International Business | Minor: Asian Studies May 2025
- Selected for prestigious 3+1 Accelerated Dual Degree Business Program, earning both a BSBA and MSBA in just 4 years
- Awarded Presidential Scholarship & Recognized on Presidents List
- Sigma Iota Epsilon – Theta Epsilon Chapter: Recognized for academic excellence and leadership in business studies
Semester at Sea Study Abroad Program Spring 2023
- Immersed in 14 cultures while balancing a full academic course load, enhancing global knowledge and business acumen
WORK EXPERIENCE
Graduate Analytics Research Practicum Lead | Martha and Spencer Love School of Business | Elon, NC August 2024 – Present
Sustainable Tourism and Emerging Technology in the Cruise Industry
- Led a cross-functional analytics initiative, delivering strategic recommendations to influence high-level decision-making
- Designed advanced ML models, including a BERT-based sentiment analysis classifier for unstructured customer feedback data
- Applied natural language processing (NLP) techniques in Python and DataRobot to extract key insights and trends from cruise passenger reviews, enhancing customer segmentation and churn prediction strategies
Digital Marketing Strategist | EmpowerLocal | Franklin, TN May 2022 – Present
- Earned fast-tracked promotion due to exceptional performance and to support key projects while completing academic studies
- Cultivated high-profile partnerships with 25+ content creators, enhancing digital presence and brand reach
- Engineered precision-targeted marketing strategies using Microsoft Excel and AI-driven analytics, optimizing client engagement
- Generated actionable insights from large data sets using Supermetrics and Google Analytics to drive strategic business decisions and optimize campaign targeting
- Utilized Generative AI and Word Press to streamline client specific content creation, reducing production time by 30%
- Translated promotional materials into Spanish, broadening market accessibility
- Conducted thorough audits of client directories, identifying areas for optimization and ensuring accurate client information
- Created client analytic dashboards in Tableau and Looker to track campaign KPIs, providing real-time insights for decision-making
Disney College Program Intern | The Walt Disney Company | Lake Buena Vista, FL June 2023 – January 2024
- Recognized with 40+ Cast Compliments from guests and co-workers for delivering premier guest experiences
- Executed seamless operational processes in a high-stakes environment, ensuring elite-level service and operational excellence
- Maintained reputation and high standards of a world-renowned corporation
LEADERSHIP EXPERIENCE
Academic Advising Student Assistant | Elon University Office of Academic Advising May 2024 – May 2025
- Optimized data and reporting systems for 1,700+ students, improving cross-functional alignment and operational efficiency
- Delivered support and guidance to students and families, ensuring accurate and timely information distribution
- Mentored and trained team members, improving knowledge sharing and efficiency in cross-functional initiatives
- Handled 100+ unique student cases weekly, focusing on providing personalized and empathetic assistance
New Student Programs Team Lead | Elon University New Student Programs August 2022 – September 2024
- Developed strategic initiatives and operational processes to enhance student engagement and institutional efficiency
- Coordinated with multiple university departments to ensure seamless program delivery and support for new students
- Facilitated a smooth transition into university life through mentorship and cultural integration
SKILLS
Certifications/Professional Certificates: Microsoft Excel 2016 Specialist | OpenEDG Python Institute: Programming with Python | Career Essentials in Generative AI by Microsoft and LinkedIn | Tableau Specialist (Elon University) | Microsoft Project 2019 Specialist | LinkedIn Learning DEI Awareness | LinkedIn Learning Essentials Business Communication Skills
Technical: Machine Learning, Data Storytelling, Python, Tableau, MS Office Suite, Salesforce, AI Studio, SQL, Power BI, IBM Cognos, MongoDB
Languages: Spanish (Fluent), Mandarin Chinese (Intermediate), Italian (Intermediate)
Resume
EDUCATION
ELON UNIVERSITY | Martha and Spencer Love School of Business | ELON, NC GPA: 3.9
Master of Science in Business Analytics May 2025
Bachelor of Science in Business Administration, Major: International Business | Minor: Asian Studies May 2025
- Selected for prestigious 3+1 Accelerated Dual Degree Business Program, earning both a BSBA and MSBA in just 4 years
- Awarded Presidential Scholarship & Recognized on Presidents List
- Sigma Iota Epsilon – Theta Epsilon Chapter: Recognized for academic excellence and leadership in business studies
Semester at Sea Study Abroad Program Spring 2023
- Immersed in 14 cultures while balancing a full academic course load, enhancing global knowledge and business acumen
WORK EXPERIENCE
Graduate Analytics Practicum Lead | Martha and Spencer Love School of Business | Elon, NC August 2024 – Present
Sustainable Tourism and Emerging Technology in the Cruise Industry
- Led a cross-functional analytics initiative, delivering strategic recommendations to influence high-level decision-making
- Designed advanced ML models, including a BERT-based sentiment analysis classifier for unstructured customer feedback data
- Applied natural language processing (NLP) techniques in Python and DataRobot to extract key insights and trends from cruise passenger reviews, enhancing customer segmentation and churn prediction strategies
Digital Marketing Strategist | EmpowerLocal | Franklin, TN May 2022 – May 2025
- Earned fast-tracked promotion due to exceptional performance and to support key projects while completing academic studies
- Cultivated high-profile partnerships with 25+ content creators, enhancing digital presence and brand reach
- Engineered precision-targeted marketing strategies using Microsoft Excel and AI-driven analytics, optimizing client engagement
- Generated actionable insights from large data sets using Supermetrics and Google Analytics to drive strategic business decisions and optimize campaign targeting
- Utilized Generative AI and Word Press to streamline client specific content creation, reducing production time by 30%
- Translated promotional materials into Spanish, broadening market accessibility
- Conducted thorough audits of client directories, identifying areas for optimization and ensuring accurate client information
- Created client analytic dashboards in Tableau and Looker to track campaign KPIs, providing real-time insights for decision-making
Disney College Program Intern | The Walt Disney Company | Lake Buena Vista, FL June 2023 – January 2024
- Recognized with 40+ Cast Compliments from guests and co-workers for delivering premier guest experiences
- Executed seamless operational processes in a high-stakes environment, ensuring elite-level service and operational excellence
- Maintained reputation and high standards of a world-renowned corporation
LEADERSHIP EXPERIENCE
Academic Advising Student Assistant | Elon University Office of Academic Advising May 2024 – May 2025
- Optimized data and reporting systems for 1,700+ students, improving cross-functional alignment and operational efficiency
- Delivered support and guidance to students and families, ensuring accurate and timely information distribution
- Mentored and trained team members, improving knowledge sharing and efficiency in cross-functional initiatives
- Handled 100+ unique student cases weekly, focusing on providing personalized and empathetic assistance
New Student Programs Team Lead | Elon University New Student Programs August 2022 – September 2024
- Developed strategic initiatives and operational processes to enhance student engagement and institutional efficiency
- Coordinated with multiple university departments to ensure seamless program delivery and support for new students
- Facilitated a smooth transition into university life through mentorship and cultural integration
SKILLS
Certifications/Professional Certificates: Microsoft Excel 2016 Specialist | OpenEDG Python Institute: Programming with Python | Career Essentials in Generative AI by Microsoft and LinkedIn | Tableau Specialist (Elon University) | Microsoft Project 2019 Specialist | LinkedIn Learning DEI Awareness | LinkedIn Learning Essentials Business Communication Skills
Technical: Machine Learning, Data Storytelling, Python, Tableau, MS Office Suite, Salesforce, AI Studio, SQL, Power BI, IBM Cognos, MongoDB
Languages: Spanish (Fluent), Mandarin Chinese (Intermediate), Italian (Intermediate)
Portfolio
Digital Basics Scorecard – Tableau
To view this dashboard on Tableau Public, click here. This dashboard was designed as part of a digital health check for a real small business client, aiming to help them better understand and strengthen their online marketing foundation. Using the Digital...
Airbnb Performance – Tableau
To view this dashboard on Tableau Public, click here. When working with data, the goal isn’t just to analyze—it’s to create clarity, spark curiosity, and drive better decisions. This Airbnb dashboard is a great example of how I approach data storytelling with...
Contact Me!
Phone
(615) 689-7259
madelineludwig13@gmail.com